For retailers
Shopping ads, represented by Vitrini.
Vitrini is a Google-approved Comparison Shopping Service (CSS) for the UK. Retailers who work with us can have their products listed and advertised through Vitrini while keeping full control of their own advertising.
What representation means
A Comparison Shopping Service can place Shopping ads on Google on behalf of the retailers it represents. When Vitrini represents you, your product listings are managed under our CSS and your offers also appear on vitrini.co.uk, where shoppers compare prices across independent shops. You keep your own Google Ads account, set your own budgets and pay Google directly for your clicks. Vitrini never buys advertising on your behalf.
Two ways to take part
If you do not already advertise on Google, Vitrini creates and manages a Merchant Center account for your shop under our CSS and keeps your product data up to date from your catalogue. If you already run Shopping ads from your own Merchant Center account, you can switch that account to Vitrini as its CSS instead; your existing account, feed and campaigns continue unchanged.
What we need from you
Your catalogue (through our integration partner CommerceLift), your website address, a customer-service contact for your listings, and, if you already have one, your Google Ads account number so that we can request the link between your product listings and your advertising. Product pages must show the same title, price, availability and buy button as the data we submit, which is a Google policy requirement.
Staying in control
You can stop being represented at any time from your own Merchant Center account, and we remove your listings when you ask us to. Google shows you which CSSs are uploading offers for your shop. Vitrini's contact details are shown to every retailer we represent.
Questions? Write to hello@vitrini.co.uk.